At a young age, Anthony Gucciardo knew that he was destined to sell homes in the Capital District. He not only started hosting open houses for Robert Marini Builders (now Marini Homes, LLC) while he was still in high school, but also spent time on weekends familiarizing himself with the model homes in Marini’s Dutch Meadows development in Latham.
“I never was the typical kid. I have been working since I was 12,” Gucciardo explained.
Fast forward a few years, and Gucciardo is now the Capital District’s top-selling real estate agent. He was honored during the Women’s Council of Realtors’ 2017 Breakfast of Champions for selling $52 million, $10 million more than his nearest competitor, in real estate in 2017. That same year, his firm also closed more than $98 million in sales.
When asked about his success, Gucciardo says, “It’s a true passion for me and the fact that I started at such a young age getting my name out there helped a great deal. It comes down to pricing property appropriately and treating clients respectfully and not telling them what they want to hear, but rather reality. I am not always right, but try my hardest to pinpoint pricing.”
Gucciardo who has resided in Latham since 1985, first started in real estate in 2002, and will mark his 16th full year in the business in August. He and his parents, who retired from their long careers to assist their son with his business, just opened a new office in Latham at 1074 Troy Schenectady Road, across from Keeler Motor Car. He and his associates make it a point to give back to the community they also call home.
Although his company’s primary mission is to sell homes, it will also purchase homes as-is at fair market value less expenses to guarantee a 30 day turn around if the seller so desires.
While he believes that most sellers care about selling for the highest price, he also knows that some sellers are very smart and realize that keeping a house on the market for years and years is not a constructive use of their time.
“We always have an option B and an option C should the seller want alternatives that will fit their needs”, Gucciardo said. “We take pride in our business and making sure our clients’ have more than just a traditional Realtor program.”
Gucciardo’s newest program has attracted many senior citizens. After his company purchases a senior citizen’s home at fair market value, it offers him or her a lease which remains in effect as long as he or she wants. “It works out well because the senior citizen who has lived in the home for 30 or 40 years gets to stay where they are comfortable and not have to worry about roofs, water tanks, insurance, and other maintenance items,” he explains, adding that “It also usually costs much less than the average assisted living facility per se and sellers have no moving expenses at all.”
His mother, Theresa Gucciardo, serves as the company’s leasing and property manager. While seniors may need the assistance of an aide or a family member, they won’t have to worry about their home because Gucciardo’s company will make certain their house is well cared for. “We fix things immediately,” said Gucciardo. “It’s my name out there and its imperative that all clients are happy.”
